Thursday, 26 February 2009

Animation

This was a live YCN brief for 'Feelgood' drinks brand, who have a range of healthy soft drinks.  This advertising campaign was based on the idea of 'Spreading the Feelgoodness' of their products, promoting the brand against its competitors eg,Innocent Smoothies. This was a very open brief, working in any format or medium at all, so i chose to create two short 'stop frame' animations adopting a fun,vibrant and hand made feel to engage the target audience and promote their product.   
 

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