This 2nd year brief was to produce a 'Lifestyle Publication' for a niche target audience of our choice to visually engage and captivate. As a red head myself, i decided to create an aspirational publication specifically for red headed females. I used a combination of medias, from photography and illustration to hand drawn type and layering of drawings over photographs. I also incorporated quotes and narratives along with poetry typed using a type writer, to add a more tactile and a more personal feel. I also experimented with different papers and printing techniques. In hindsight, i feel my choice of binding was not appropriate and does not reflect the nature of the publication, i would certainly change the spiral bind for something more original and hand made, such as a simple stitch.
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