Animation

This was a live YCN brief for 'Feelgood' drinks brand, who have a range of healthy soft drinks.  This advertising campaign was based on the idea of 'Spreading the Feelgoodness' of their products, promoting the brand against its competitors eg,Innocent Smoothies. This was a very open brief, working in any format or medium at all, so i chose to create two short 'stop frame' animations adopting a fun,vibrant and hand made feel to engage the target audience and promote their product.   

 

'Grow Your Own" campaign to promote self sufficient living

This was an 'issues' based project, in which i chose the issue of 'Grow your Own' promoting 'Self Suffiency'. From researching this subject in depth, i decide to create visuals to promote the benefits and positive effects that this change in lifestyle can have. I carried out a photoshoot at a local allotment using two friends to represent two enthusiastic individuals getting stuck into their plot, planting and nurturing their own grown vegetables.  From these photographs i developed design layouts, using elements of my hand drawn illustrative work and written narratives to create two hand-made books, aimed at inspiring and promoting the issue 'Grow your Own'. I also developed seed packets and recipe card ideas as a continuation from this brief. 

Illustration

I love to work in a loose and experimental illustrative way, creating mixed media collages and simple drawings by hand. I also love to combine elements of typography and found imagery to create fun and vibrant compositions. I always carry a sketchbook with me where ever i go, along with my beloved pencil case full to the brim with coloured pencils and pens... you never know when you will see something inspiring which you need to document and put down on paper!